BEESGREEN
Urban Eco Worriors
" We cannot solve our problems with the same thinking we used when we created them "
Albert Einstein
Problems
Based on Pollution Control Department’s Thailand State of Pollution Reports, only around 30% of municipal solid waste (MSW) are recycled. The rest is incinerated, put in the landfill or dumped in the open. Such negligence in waste management subsequently destroys nature.
Moreover, previous attempts to adopt waste sorting model from abroad have failed to take into consideration the different consumer behavior and urban planning in Thailand. To seek for the best solution, BeesGreen has surveyed the behaviors of the urbanists and is able to list the obstacles as follows;
Know the Facts
Lack of proper tools.
According to the research, consumers are aware of the urban waste crisis and want to take part in saving the environment. However, the solutions don’t seem to be adaptable to their lifestyle and sufficiently effective. The level of engagement then often lessens when it’s time and energy consuming or costly.
Lack of task-specific knowledge.
A clear understanding of material properties and recycling processes is essential for effective waste sorting. Most consumers still find the difficulties in categorizing and sorting waste as sometimes the signage on the bins are different in each location causing confusion and inconvenience.
Lack of proper waste collection channels.
Due to the city dwellers whereabouts and tight schedule, it was difficult for them to find a convenient outlet for sorted materials. Traditional waste dealing businesses were far away or came at an inconvenient time. Many discontinued because they could not stockpile recyclables at home or at the office.
Lack of systematic waste sorting plant by the government.
Unlike abroad, municipalities often lacked resources and regular service for garbage collection was only designed for mixed waste claiming that it was due to budget shortage. In such a case where the government doesn’t initiate in setting an example and providing proper guidelines, it’s unlikely that the consumers will cooperate in waste sorting.
Innovative Tools
Due to the intensive consumer behavior study, BeesGreen is able to create a more efficient tool and more convenient process for the customers to cooperate in waste sorting. Our innovative solutions are designed based on investment worthiness. They are user-friendly and at the same time diminish unnecessary cost to maximize the profits which will be then used to bring positive changes to society. Our tools and waste management system are developed based on the 4 principles as follows:
Comfort
Connectivity
Management
People
1. Provide The Right Tool
BeesGreen provides innovative and user-friendly tools for waste sorting. All are made from recycled materials with the help from the locals to equally distribute income among the community. The users will receive new bags each time they call for a waste collection service.
2. Connect With Smart Collector
BeesGreen Application helps to set the time and place of the waste collection according to the user's convenience. The users can as well support other social projects of BeesGreen through the application.
3. Invent Eco-friendly & Low-cost Transportation
With effective cost management in mind, the newly-designed and eco-friendly BeesGreen Mobile Unit was created to accommodate the urban’s narrow and winding street structure and layout. In addition, the unit is equipped with a communication system to connect between the users and our District Green Ambassadors.
4. Build District Green Ambassador
BeesGreen determines to change the image of the waste collectors to District Green Ambassador. To carry out the services with true understanding and competently pass on the knowledge to others, our staff will receive training on efficient waste sorting as well as other aspects of the environmental crisis. BeesGreen welcomes all personnel, especially those children from the economically worse-off background who can join the project and grow their career path with our assistance.
Business Concept
With the mission to increase the urban waste management system effectiveness to over 90%, BeesGreen was founded to provide waste collecting service for the householders and sells the materials to the recycling plant. Not only that the waste materials will be efficiently sorted and recycled, but the information accumulated during the whole process can also be generated into a database which can help improve our service or used in other businesses.
Social Mission
What hinders the circular economy is the inefficiency in waste management. People’s lack of awareness and knowledge to the crisis causes an enormous amount of waste to become a burden to nature or too damaged to reuse. BeesGreen aims to resolve these issues believing that an efficient waste management system will enhance the recycle rate and alleviate the waste crisis. We determine to play an important role in supporting the circular economy.
BeesGreen determines to transform waste handlers into an honorable profession. Besides investing in a better waste management system, a part of our profits will be invested in helping those children from the worse-off background to earn extra income for their future education or family by working as District Green Ambassadors in their free-time. Children will receive training on the diversity of the environment and its crisis in an informative yet creative learning experience. After all, BeesGreen would like to build a community where people join hands in taking care of the environment.
BeesGreen’s mission towards society is to operate profitably and sustainably. Our related project called BeesGreen School will widen the children’s career path and enable them to achieve their dreams whether it be music, acting, singing, etc. as we believe that education is the greatest gift in the world.
FOUNDERS & PARTNERS
BeesGreen is a social enterprise under the umbrella of EcoloTech Group who focuses on innovative and technological solutions for environmental problems that can be scaled up in developing economies.
BeesGreen is based on a concept developed by EcoloTech’s CEO, Mr.Pakpoum Mahasith and Dr.Panate Manomaivibool, a professor at Mae Fah Luang University, Chiang Rai and a seasoned waste expert who has spent more than 10 years in research on the urban waste management. Such waste crisis results from the failure of waste sorting from the household level to the government. Tons of waste end up in the landfill and jeopardize nature.
